MiiR, the Seattle-based lifestyle brand known for its drinkware, announced a new wholesale partnership with SanMar, the largest wholesale imprintable apparel supplier in the United States. This partnership brings MiiR’s newly launched apparel and bag collection to organizations seeking premium offerings for corporate gifts, employee recognition programs, hospitality offerings and event experiences beginning in July.
MiiR’s iconic drinkware and coffee accessories will continue to be available through Gemline, MiiR’s longstanding exclusive wholesale partner for corporate gifting and promotional products, through the end of 2026. SanMar will assume responsibility for the full MiiR product portfolio, including drinkware, beginning January 2027.
“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” says Bryan Papé, CEO and Founder of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer. Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”
The SanMar partnership marks a significant milestone in MiiR’s evolution from a premium drinkware brand into a full lifestyle ecosystem. With more than 50 years of expertise in the promotional product industry and nine distribution centers nationwide, SanMar will meaningfully scale both the reach and customization opportunities available to business partners, making it easier than ever for organizations to put a fully customized MiiR product in the hands of their teams, guests, and customers.
Launching with the supplier’s fall new arrivals, the MiiR apparel collection will include 31 men’s and women’s styles, built to layer. From premium tees and polos to mid-layers, technical bottoms, and an assortment of versatile bags, it’s a complete system designed for easy, everyday wear or for packing up to explore the world.
“MiiR is the kind of brand we love bringing to our customers,” shares Shel Renning, VP of Merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel, and carry gives businesses visually distinct products to work with.”
