Concept Designs, the Palo Alto, Calif.-based provider of custom point of purchase solutions, has designed a new family of displays for Salomon USA. Historically, Salomon has been known as a winter sports brand. As it expand their offerings into running, hiking, and outdoor apparel, the company needed a display family to help establish the extended offerings.
That said, leading off the new display family is a full height Platinum Wall that can highlight up to 12 shoes and can function in profile or toe-out configurations. Two Shoe Glorifiers present shoes on a rotating bracket which shows off both the shoe’s sole and its upper. The full Wall includes a mirrored footer, which also serves as a storage unit for socks and Brannock device. The header features the Salomon logo and graphics that can be changed seasonally. The Half Wall shows nine shoes – eight on shelves, one on a Glorifier.
Tha new steel and cedar Fitting Bench features Salomon’s logo lasered into the wood seat. A custom wire basket mounted underneath can hold socks and a Brannock device.
Steel and cedar Nesting Tables, meanwhile, provide retailers with a useful tool to display a range of Salomon product. The vertical back panel allows for interchangeable seasonal or promotional graphics. And three stained poplar boxes, filled with a variety of “natural” terrains, provide a flexible stage for Salomon running and hiking footwear. Each riser accommodates a shoe or boot, resting on either red rubber mulch, river rock, or landscape moss.
