RVshare has launched a brand campaign, “Use Your Outside Voice,” created in partnership with the creative team at Copacino Fujikado. As the largest online community for RV renters and owners, RVshare’s company ethos is centered on the spirit of the open road. As RVing has become more popular, RVshare’s campaign captures the unbridled freedom RV travel provides.
“Use Your Outside Voice” reminds travelers of the spontaneous delights that await on a road trip – the joy of testing the booming echoes of a canyon, hollering out the window, flopping onto a top bunk because you called “dibs,” or having ice cream for breakfast – all because you can.
“We’re thrilled to work with the brilliant minds at Copacino Fujikado to introduce our new brand campaign,” said RVshare’s VP of Marketing Martijn Scheijbeler. “RVshare offers the liberty to go where you want, when you want to, without inhibition. Our team hopes this campaign, along with RVshare’s renewed brand identity, fuels inspiration for both RV aficionados and road trip enthusiasts alike to hit the open roads with RVshare.”
RVshare debuted a series of memorable campaign videos, directed by Janssen Powers and the expert filmmaking team at Farm League. The spots are available to stream on YouTube and social media, and will run in eight U.S. markets. The brand also introduced a new logo in tandem with the campaign, embodying the lively, inclusive spirit of RVshare. Watch the first of the video series here.
RVshare’s business has grown more than ten times in the past five years and the popularity of RVing continues to rise. As interest in domestic destinations also rises, people are more motivated to explore U.S. destinations and experience outdoor travel. Revenue from bookings on RVshare is up nearly 40 percent in 2022, compared to last year, as the category gains momentum and enters the mainstream.
For more information on RVshare, visit https://rvshare.com.
