Rumpl, a category leader in premium, technical blankets, is partnering as a vendor partner with the Grassroots Outdoor Alliance, the national organization working for the health and growth of independent specialty outdoor retail. Each year Grassroots Outdoor Alliance vets and offers vendor partnerships to a select number of outdoor manufacturers.
“The Grassroots Outdoor Alliance is the perfect community of retailers who define and reach the core outdoor consumer,” said Nate Clark, national sales manager at Rumpl. “At Rumpl, we view the Grassroots Outdoor Alliance as one of the most important retail networks to reach our core customer. We cannot wait to invest more time and resources into this partnership and are excited to work with their members to offer an aggressive sales program that is exclusively available for Grassroots Outdoor Alliance retailers.”
Becoming an official vendor partner enables Rumpl to formalize its communication channels with specialty retailers and get in front of the remainder of the Grassroots Outdoor Alliance membership. As a vendor partner, Rumpl hopes to understand better the challenges Grassroots Outdoor Alliance retailers face in their stores and how Rumpl can best serve them.
“As a specialty outdoor retailer, we serve a community of folks who demand the best-in-class product from brands committed to a responsible environmental footprint,” says Chuck Millsaps, president of Great Outdoor Provision Co., a Grassroots Outdoor Alliance member and Rumpl retailer partner. “Rumpl delivers not only on the gear and the mission but recognizes the importance of clean distribution and profitability to allow small businesses like ours to thrive as the local outfitter of choice for our markets.”
For more information on Rumpl, contact Senior Account Manager Ethan Peck at ethan.peck@rygr.us.
