Tecnica Group’s announced the opening of its Salt Lake City hub, now home to LOWA’s new U.S. headquarters. To celebrate this milestone, LOWA and Tecnica Group will host an evening gathering with industry partners, media, and friends of the brand on Tuesday, May 19.
The opening marks a significant milestone for LOWA’s expanding U.S. presence following a landmark year for the brand globally. In 2025, LOWA achieved the highest revenue in company history, reaching $282.5 million in sales and selling more than 3.1 million pairs of shoes worldwide. The company increased both revenue and sales volume despite continued challenges across the outdoor industry, reinforcing LOWA’s strong market position and long-term strategic vision.
“Opening our new U.S. headquarters in Salt Lake City represents an exciting next chapter for LOWA in North America,” said Lance Taylor, General Manager at LOWA USA. “As the brand continues to grow globally, we’re investing in stronger connections with our retailers, media partners, and outdoor communities here in the U.S. Utah’s outdoor culture and industry presence make it the ideal home for this next phase of growth.”
The company’s strong performance in 2025 was driven in part by growing demand for more athletic, low- and mid-cut models, as well as trail running footwear, said the company.
Tecnica Group Salt Lake City Hub Grand Opening Celebration
Tuesday, May 19, 2026
5:00 PM-7:00 PM
Sweet Candy Building
224 S 200 W, Suite 110
Salt Lake City, Utah 84101
