Jack Wolfskin, an outdoor apparel and equipment brand, announced recent leadership and sales team changes to strengthen its position in the North American market.
Elliott Nolan (pictured) has been appointed the Senior Director of Sales & Marketing for the North American Market – Omnichannel. Nolan’s experience in sales and marketing at renowned companies such as Ruffwear, Amer Sports, Klean Kanteen, The North Face, and Patagonia has prepared him for the expanded leadership responsibilities within the organization, which includes driving sales and marketing strategies in North America across all distribution channels.
Regarding his appointment, Nolan said, “Within this new capacity, I will focus on creating a complementary and sustainable ecosystem for all channels to succeed as we grow well into the future. I’ll also partner with the team to develop new brand capabilities, elevate the experience and grow reach, as well as get more involved in the industry to promote advocacy and create positive change.”
Additionally, Jack Wolfskin welcomes Tim Olson to its sales team. Olson will assume the role of Sales Representative for the Great Lakes/Upper Midwest region, covering states including Illinois, Indiana, Iowa, Michigan, Minnesota, North Dakota, Ohio South Dakota and Wisconsin.
Olson brings a deep understanding of the outdoor industry, having worked in retail and as an independent sales representative for multiple snow, skate and water action sports brands.
Expressing his enthusiasm for joining Jack Wolfskin, Olson said, “I’ve been impressed with the range and overall quality of the product that Jack Wolfskin is producing, covering such a broad spectrum of activities with amazing attention to detail. To see Jack Wolfskin’s dedication to environmental and social responsibility initiatives is inspiring. Along with those commitments, it is exciting that the company can efficiently produce highly refined and technical gear. I’ve lived and worked in the Great Lakes area for many years, and I’m eager to contribute to bringing outdoor and action sports brands to this region once again.”
These leadership and sales team changes demonstrate Jack Wolfskin’s commitment to driving growth and delivering exceptional products and experiences to its customers. With Nolan leading the sales and marketing efforts in North America and Olson joining the team to strengthen the presence in the Great Lakes region, Jack Wolfskin is poised for continued growth in specialty and outdoor retail markets.
