Pivotree, a Toronto, Ontario-based commerce and mobile device management provider, announced the launch of a buy online, pckup in-store (BOPIS) solution, that can be rapidly implemented – as in a matter of weeks for retailers with online commerce channels.
“Currently there is a huge need for ‘buy online, pickup in-store’ due to COVID-19. Even as some restrictions are lifted, social distancing is expected to come in waves, with another surge predicted in the fall and holiday season. Retailers who have BOPIS capabilities are in a better position to attract and retain customers, and compete with fast fulfillment options that, in many cases, even giants like Amazon can’t offer,” said Greg Wong, chief revenue 0fficer at Pivotree. “To help companies get back to business and adapt to this new normal, Pivotree is introducing a BOPIS solution that enhances the curbside customer experience and allows retailers to quickly capitalize on the inventory they already have sitting in their stores.”
A study from Adobe Analytics found that BOPIS orders increased 208 percent from April 1-20, YoY. In addition to essentials such as groceries, shoppers have sought immediate gratification for fast pickup of apparel, electronics, personal care, office supplies, books, toys, and other items. Pivotree’s BOPIS solution addresses this heightened demand for curbside/in-store pickup. As a rapidly-integrated, platform-agnostic solution, Pivotree’s BOPIS can run parallel to existing systems, with the capability to be switched on and off as needed.
The solution features:
- BOPIS Curbside Manager: Augments existing BOPIS capabilities to effectively manage the interactive process of delivering the customer’s order at the curb or parking lot, focusing on order accuracy, seamless communication, and expedient order delivery.
- BOPIS Personal Shopper (Pick and Pack): The solution pulls from the current e-commerce experience and adds a BOPIS option at checkout. Store personnel utilize a Personal Shopper mobile app to pick-and-pack the customer’s order, which is then routed through Curbside Manager for pickup.
- BOPIS Personal Shopper with a Hosted BOPIS Page: Adds to Personal Shopper capabilities with a form allowing customers to specify pickup store, time, notes, or special instructions to improve the order and pickup process.
BOPIS joins a suite of Social Distancing Commerce Enablement Solutions offered by Pivotree to help companies respond and evolve to a commerce world reshaped by the pandemic. Pivotree said it integrated BOPIS for one national Canadian retailer earlier this quarter which was deemed an essential service and needed a rapid solution to sell their goods to customers.
“At Pivotree we have been helping our clients embrace change and disruption as more businesses move towards a digital future. Our Innovation Team is dedicated to developing solutions that add real business value to clients using new and creative technologies and processes,” said Peter Lui-Hing, chief innovation officer at Pivotree. “This pandemic has accelerated the need to adapt more quickly than any of us could have predicted, and old standards of customer experience are not a viable strategy for business continuity. This is why we’ve developed a process for rapid innovation that delivers expedited time to value that is focused on helping our clients’ businesses survive COVID-19 and accelerate in the phases that follow it.”