Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announced its participation in the Spring 2024 “Keep it Wild” campaign. Organized by The Conservation Alliance (TCA), this week-long initiative seeks to raise awareness and funds for protecting wild places and outdoor spaces.
The campaign – which runs April 18-24 – will see Backpacker’s Pantry donate 5 percent of its online revenue to TCA to support ongoing advocacy efforts, including the push for national monuments in 2024.
“In 2023, The Conservation Alliance and our business members helped protect over 12 million acres of public lands. Many of these special places were protected as new or expanded national monuments – a proven tool for land conservation,” said Conor McElyea, senior director of membership and partnerships, TCA. “Unfortunately, national monument designations don’t just happen. They require incredible efforts from tribal governments, grassroots conservation organizations, and businesses. From town halls and trips to D.C. to marketing campaigns and field events, these campaigns require resources to thrive. This upcoming #WeKeepItWild campaign is an opportunity for our member brands, like Backpacker’s Pantry to amplify their commitment to conservation at this critically important time and get much-needed resources into the hands of community leaders and TCA grantees working day in and day out to establish new national monuments.”
“Backpacker’s Pantry is proud to join forces with The Conservation Alliance for the Spring 2024 Keep it Wild campaign,” said Duane Primozich, CEO of Backpacker’s Pantry. “As outdoor enthusiasts ourselves, we understand the importance of preserving our natural landscapes for future generations. By participating in this campaign, we hope to not only support TCA’s vital conservation work, but also to inspire our customers to get involved in protecting the wilderness we all cherish.”
The Keep it Wild campaign serves as a platform for brands to unite in their commitment to conservation. By joining forces with other member companies, Backpacker’s Pantry aims to amplify its impact and raise awareness about the importance of safeguarding wild places.
“We encourage our customers to join us in supporting The Conservation Alliance during the Keep it Wild campaign,” added Primozich. “Together, we can make a difference in preserving the beauty and biodiversity of our natural world.”
Backpacker’s Pantry joins other leading outdoor brands as part of the #WeKeepItWild campaign, including La Sportiva, Nemo Equipment, Trail Butter, Jack Wolfskin, Recover, Gu Energy Labs, UBCO, Nomadix, GSI Outdoors, Kahtoola, Fox River, Topo Athletic, Pistil, Sea To Summit, Active Skin Repair and Outdoor Technology.
For more information about Backpacker’s Pantry and its involvement in the Keep it Wild campaign, visit conservationalliance.com. For more information about Backpacker’s Pantry, please visit backpackerspantry.com.
