Men’s apparel outfitter Mountain Khakis announced the grand opening of its newest storefront at the Traverse Mountain Outlets in Lehi, Utah. This will allow customers to shop in-person for outdoor apparel that uses best technical fabrics, premium trims and craftsmanship.
Drawing inspiration from the scenic landscapes and rugged charm of Utah, the new Mountain Khakis store incorporates curated decor that has been hand-selected by American pickers across the south and mountain west. Embracing the Mountain Khakis’ ethos of timeless craftsmanship, the store features predominantly repurposed items, reflecting an appreciation for heritage-inspired style and sustainability. From antique pots to custom-crafted pieces such as the striking canoe light fixture, every element has been thoughtfully chosen to imbue the space with warmth and character.
“We believe in the power of storytelling through design,” said Diane Rubidoux, La Jolla Group retail visual merchandiser. “Each element within our stores has a story to tell, whether it’s the history behind a vintage piece or the spirit of generosity embodied by our community partners. Drawing inspiration from the brand’s adventurous spirit and commitment to quality craftsmanship, the retail space exudes an atmosphere of rugged sophistication. Every detail has been meticulously curated to highlight Mountain Khakis’ diverse product offerings, from durable outdoor gear to versatile everyday wear.”
Mountain Khakis’ Traverse Mountain Outlet store is the brand’s second retail store to open this year, offering shoppers in Utah and Colorado’s Castle Rock location the opportunity to shop for bestsellers such as the Camber Original Pant and Mountain Pant, as well as newly-released Spring offerings such as the Ridgeline Hybrid pant and Rover pant.
“The combined effort and collaboration of my team delivered a beautiful store, embodying the essence of mountain cabin vibes while seamlessly aligning with our brand identity,” says Jim Salzetti, GM, La Jolla Group Retail. “We’re currently exploring exciting opportunities such as in-store events and community partnerships, further enhancing our connection with the local area. With a strong emphasis on customer service and specialized pant fitting services, we’re proud to offer a unique shopping experience that distinguishes us from other retailers in the mall. As we look ahead, we’re eager to embark on the journey of growing the business and extending the reach of Mountain Khaki’s retail footprint.”
Join Mountain Khakis for a grand opening on Saturday, May 4, at Traverse Mountain Outlets in Lehi, Utah. Starting at 10am, shoppers can enjoy exclusive grand opening discounts, free stickers, swag and prize games.
“As we open our doors at our Traverse Mountain location, we invite our customers to embark on a journey,” said Mountain Khakis marketing director, Kyrian Poole. “This store represents more than just a place to shop. It’s a testament to our commitment to crafting experiences as rugged and authentic as the landscapes that inspire us. We are looking forward to sharing this spirit of exploration with our customers, both old and new.”
For more information on Mountain Khakis and the latest brand news, visit www.mountainkhakis.com.
