As part of its strategic plan, Pelican International Inc., a leader in the paddle sports industry, had acquired Advanced Elements Inc., a pioneer in the inflatable market, through its wholly owned subsidiary Confluence Outdoors LLC.
The acquisition broadens Pelican’s portfolio in the paddle sports industry, as it now offers all of its quality products with a complete range of technology, in addition to positioning Pelican as a key player in inflatable watercraft development and innovation.
“This transaction fits perfectly into our strategy to further consolidate our position as a world leader within the paddle sports industry and to offer high-quality and high-performance products to diverse consumers across all ages and backgrounds who want to explore the world outdoors,” said Danick Lavoie, president and CEO of Pelican International. “The Advanced Elements acquisition carves a path forward to help us become the premier brand of inflatable kayaks and SUPs in more than 50 countries. It’s an ideal addition to our product offering to reach our audience across traditional and e-commerce channels.”