Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, has appointed Kenzie Rodriguez as Chief Marketing Officer (CMO).
Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to lead the Outdoor Prolink team with strategic planning, revenue growth, product development, marketing, membership, branding and partnerships.
“Kenzie has done an incredible job over the years. She’s implemented big changes and improvements in our organization, branding, marketing materials, reporting and analytics, website updates, PR initiatives, and much more,” said CEO of Outdoor Prolink Gareth Richards.
“Kenzie is a spark in the room,” he continued. “She’s able to be intense, challenge me and is always forward-thinking. The hard work and dedication she’s put in over the past four-and-a-half years has been incredible to watch, incredible to be part of and she is beyond deserving of this new title.”