Outdoor Drinkware Brands Collaborate to Benefit Sustainability

Making a move to create a more sustainable future, four drinkware brands have partnered to identify opportunities and actions that will reduce carbon emissions across the drinkware supply chain. Deemed the Drinkware CoLab, the project supports the Outdoor Industry Association’s (OIA) goal to make the outdoor industry the world’s first climate-positive industry by 2030.

Klean Kanteen, MiiR, Stanley, and YETI are participating in the Drinkware CoLab as part of OIA’s Climate Action Corps, a climate-positive initiative that goes beyond net-zero emissions to create a positive overall carbon emission benefit.

These four brands and OIA’s Climate Action Corps spearheaded the collaboration to drive changes that will reduce the environmental impact of manufacturing, one of the largest components of the environmental footprint of food and beverage containers. The primary goals are to move industry suppliers to 100 percent renewable electricity and to develop science-aligned emissions reduction targets for supplier facilities.

The Outdoor Industry Association has facilitated all aspects of the CoLab and provided project management for the brands. The cost of the Climate Action Corps Drinkware CoLab is being shared by the participating brands, suppliers and third-party funding OIA received for this specific project. A sustainability consulting agency has been hired to identify and oversee areas of improvement, emission goals and progress.

The agency will assess each of the facilities and work to develop decarbonization roadmaps. These strategies will outline the changes each supplier can undertake to reduce their greenhouse gas emissions by increasing energy efficiency, developing renewable energy procurement, implementing management systems, and more.