Inside Outdoor Fall 2016

The Inside Outdoor Fall 2016 issue is now available for online viewing…



Inside Outdoor Fall Reports:

(12) Elite Feet – By Martin Vilaboy
Trail shoe spotting at the recent Western States 100-Mile Endurance Run, and what it tells us.

(16) Heat Exchange – By Ernest Shiwanov
Korean stove expert Kovea is on the verge of forever changing (and improving) backcountry cooking.

(22) Social Studies – By Martin Vilaboy
Social media marketing changes faster than high-altitude weather. Here’s an update and insights for specialty brands on recent developments and coming shifts.

(30) Ho Ho Promo – By Martin Vilaboy
Data and analysis from prior holiday shopping seasons provide a better understanding of what promotions are likely to work during the upcoming weeks. We have some gift suggestions, too.


Inside Outdoor Magazine Regulars:

(8) Data Points – Numbers Worth Noting
Wearable watch; ad blocks; climbing demos; reasons they race; and more

Back Office
(42) Assortment Creep
Why you can’t make every sale

Floorspace
(44) Put Away the Peanuts
Affording air packing system

(45) Business and Running
Racing and risk

(6) Letter from the Editor

(12) Rep News & Notes

(54) Advertiser Index


Inside Outdoor Fall 2016

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About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.


VIEW PREVIOUS ISSUE: Inside Outdoor Summer 2016


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