Beginning in 2017, Ibex Outdoor Clothing announced its Elite Dealer program, which allows key Ibex retailers to share sales revenue from direct ibex.com online consumer purchases. Elite Dealers will receive 10 percent of all ibex.com consumer sales from within their areas.
In addition, Ibex will provide these key dealers with Ibex consumer purchase information that details what Ibex products consumers are buying in their region.
“Through our new Elite Dealer program, we will be able to engage our retailers in constructive dialogue regarding consumer purchasing behavior and have a greater opportunity to work together to increase Ibex consumer sales and brand loyalty in their areas,” said Scott Parr, vice president of Sales for Ibex Outdoor Clothing.
Also as part of the Elite Dealer program, Ibex will include “ride-along referral” collateral in every direct ibex.com consumer order that introduces consumers to their local Ibex retailers.
“Sharing consumer purchasing data with our retailers will provide them with a better understanding of what consumers in their area are buying, and as a result, a greater opportunity to offer products their customers want,” Parr explained. “Ultimately, this will increase retailers’ success with the Ibex brand via greater sell-through and margin and improve consumer experience and satisfaction at retail – a win-win for everyone.”
Ibex says the Elite Dealer program is one of many investments the company is making in its retail partnerships. Additional investments for 2017 include: new assortment planning, merchandising and ordering tools, in-store merchandising assets, and marketing support.
“Ibex feels strongly that the fabric of our industry is more vibrant and healthy with a strong, independent retail base supporting customers and communities across the country,” said Ted Manning, CEO of Ibex. “We have been listening to our partners, our reps, and our business. This new program allows Ibex to bring the strength of our brand and business to bear in the creation of successful retailer partnerships.”
Ibex will be showing its new Fall 2017 collection at the upcoming Grassroots Outdoor Alliance (GOA) Connect show in Knoxville, Tenn. November 6-9.
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