Implus LLC announced the acquisition of FuelBelt, Inc. Founded in 1997 by seven-time Ironman World Champion participant, Vinu Malik, FuelBelt produces hydration belts and running accessories. FuelBelt will join the Specialty Category of Implus, alongside Balega, TriggerPoint, and Sof Sole.
“We are excited about the future for FuelBelt. The Implus roster of Specialty brands is extremely impressive and we are proud to have FuelBelt join such an expansive company that is continuing to grow its product offerings and be part of a team with cutting edge development and vast resources,” said Malik.
FuelBelt recently introduced the all-new Helium Collection that includes hydration belts with two to four bottle options. These belts feature the lightest weight hydration belts ever designed, says the company, in bright new tropical colors. Other products from the Heliumline include super-stretch waistpacks and the popular handheld bottles.
“FuelBelt continues to add depth to the Specialty Category at Implus while increasing our offerings for our retail partners,” said Tanya Pictor, Vice President of the Specialty Category at Implus. “We are pleased to welcome such an established brand to the Implus umbrella that allows us to continue to lead the way in this endurance sport market.”
Implus is majority owned by Berkshire Partners, a Boston-based investment firm. FuelBelt represents the third brand addition to the Implus portfolio since Berkshire’s investment in Implus in April.
