Hydro Flask, Surfrider Foundation Launch Refill for Good Campaign

Hydro Flask, a leader in high-performance, insulated stainless steel flasks and a Helen of Troy Ltd. brand, announced its 2021 #RefillForGood campaign affirming the brand’s commitment to eliminate single-use plastic consumption and waste globally.

Hydro Flask launched its Refill for Good initiative in July 2020, imploring people to choose reusable alternatives to the single-use bottles and containers that pollute global green spaces, waters and landfills. The campaign unites the brand with consumers to combat plastic waste through simple, achievable actions and positive insights – shared by Hydro Flask’s community of Refill for Good Advocates that includes pro athletes, ocean scientists and worldwide thought leaders working to remove single-use plastics from the environment.

This year’s campaign launches with the limited edition #RefillForGood bottle, with $100,000 of the bottle proceeds benefiting the Surfrider Foundation as part of a yearlong partnership in support of the protection of the world’s ocean, waves and beaches. Bottles are available in two sizes, 21 oz Standard Mouth and 32 oz Wide Mouth, in four water-inspired colors and are available for purchase through Hydro Flask’s official website, www.hydroflask.com/refill-for-good.

Hydro Flask’s contribution will support Surfrider’s Plastic Pollution Initiative, tackling the removal of single-use plastics from marine environments through an arsenal of programs that range from nationwide beach cleanups to the Rise Above Plastics education and outreach. The partnership will help to drive Surfrider’s plastic policy advocacy efforts and legislative campaigns at the local, state and national levels.