Whiplash, a provider of omnichannel fulfillment and logistics services, has onboarded Free Fly Apparel, a performance-clothing brand. The multi-year contract includes services for U.S. direct-to-consumer fulfillment and wholesale distribution to specialty retailers.
Founded in 2010, Free Fly Apparel is a digitally native brand and required a 3PL partner with an in-depth understanding of the apparel industry and the ability to create a fulfilment experience for its customers.
“Whiplash provided the perfect balance of having advanced systems that are backed by decades of proven industry expertise. Just like us, they take great pride in what they do. This made Whiplash the ideal partner as our business grows,” said Mary-Chelsea Banister, senior manager at Free Fly Apparel. Whiplash’s President and COO Greg Morello added, “The exponential increase in supply chain complexity caused by rapid growth in order volume is a common pain point for merchants, especially with the boom in ecommerce sales triggered by COVID-19. “We have become the go-to partner for fast-growing brands that want the best technology, but also need a partner that understands how to design a solution that accommodates high SKU counts, high volume, and multiple delivery channels.”
Whiplash Business Develop Manager Caitlin Postel said Free Fly Apparel has a fast-growing direct to consumer ecommerce operation, and since the brand serves 400 specialty retailers nationwide, with volumes varying from 50 to 2,000 items in a single order, both channels “require fast, efficient fulfillment, and we’re able to effectively serve these businesses from the same distribution point.”
The account is served from Whiplash’s Columbus, Ohio distribution center, which opened in May.
For more information, visit: https://whiplash.com/ or https://freeflyapparel.com/.
