TransPerfect is a global provider of language and technology solutions, announced a partnership with Experticity, whereby Experticity will use TransPerfect’s GlobalLink technology to expand its services into the global market, giving its network of 650 brands the ability to impact the conversations about their products in up to 41 different countries.
Experticity works with leading consumer brands such as Adidas, Under Armour, GoPro, StriVectin, New Balance, and The North Face to help build brand advocates within their retail and influencer networks. Its 3point5.com site is a network dedicated to helping retail sales associates learn about the products they sell and reward their expertise with special access to the products they know and love.
To meet a growing demand for multi-language training programs, Experticity and TransPerfect teamed up to bridge their technologies. The integrated solution allows 3point5.com brand customers to translate their English training materials into any language with no manual file transfer or project management burdens. TransPerfect’s GlobalLink technology manages the whole process, transferring files from 3point5.com to TransPerfect’s production centers, where experts in e-learning localization can translate any type of file, from text-based documentation to video courses with voiceover or subtitling. GlobalLink then transfers the translated content back to the client’s 3point5.com instance and re-inserts it into the proper place. TransPerfect also handles all post-localization testing and QA.
“TransPerfect’s GlobalLink technology is key to helping the global brands who use our network identify and influence the sales associates and experts who matter in impacting commerce,” said Tom Stockham, CEO at Experticity. “With more than 650 brands participating in our network, our new global footprint will help more retail associates get recognized and rewarded for their product expertise.”
