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Brand Watch

Atomic Adds Backcountry Legend to Athlete Roster

Bruce Christian -
Atomic, a leader in the design and manufacturing of premium winter sports equipment, has added big mountain freeride skier Chris Rubens to its roster...
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News

ARVA Introduces Refillable REACTOR Carbon Canister

Bruce Christian -
ARVA, developers of snow safety equipment for more than 35 years, announced the arrival of North America’s carbon fiber airbag canister. Weighing t nearly...
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News

Nodica Debuts 2024 Product Line

Bruce Christian -
Snowsports brand Nordica is unveiling its 2024 product line at the Winter Sports Marketing show through Saturday in Salt Lake City. The line consists...
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Brand Watch

GORE-TEX Brands Garment Rental Program Expands

Bruce Christian -
L. Gore & Associates (Gore) announced its consumer garment rental program, Outerwear On Demand, will expand its collaboration with Seattle-based evo – the outdoor...
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News

MoonBikes Announces Connected App

Bruce Christian -
MoonBikes, an electric snowbike, has launched the “Connected MoonBike” app that will be available for download for the Winter 2023 – 2024 season. The Connected...
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News

Blizzard Launches Freeride Collection

Bruce Christian -
Blizzard has introduced the next generation of its best-selling freeride skis, Rustler and Sheeva, fully re-engineered to pop, drop or float off anything and...
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Brand Watch

Alterra Taps Mashgin for Faster Self-checkout

Bruce Christian -
Mashgin, a fast touchless self-checkout system, and Alterra Mountain Company, owners of 15 North American mountain destinations, announced the first deployment of computer vision-powered...
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News

Not a Skier? Not a Problem in Montana

Bruce Christian -
Snowfall draws powder chasers to Montana, but skiers are not the only ones who will find winter adventures here. For those who don't ski or...
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Brand Watch

Blackcrows Releases Wavy 2

Bruce Christian -
black crows, the iconic French ski brand focused on design-driven high performance ski products and apparel, has released Wavy, a film featuring blackcrows’ athlete...
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News

Aleck Brings the Party to the Mountain

Bruce Christian -
For the 2022-23 winter season, Aleck, the makers of the Aleck 006, a wireless helmet audio and communication system, is changing the term “no friends...
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