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Baffin ‘Delivers’ Cross-Canada Message

Martin Vilaboy -
Last week Baffin launched a one-year, Canada-wide marketing campaign that included 100 wrapped coffee trucks fully equipped with Baffin creative elements. The trucks were...
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Market Research

SIA: Snow Sports Season Gets Healthy Start

Martin Vilaboy -
Snow sports retailers sold $305 million worth of apparel, accessories and equipment during August and September this year, up 3% compared to the same...
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Wintersports

SIA Backcountry Committee Plans Consumer Awareness Campaigns

Martin Vilaboy -
Last week, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, gathered 18 members of its Backcountry Committee in Denver, Colo. to...
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Events

New CRAFT @ SIA to Showcase Smaller Brands

Martin Vilaboy -
SnowSports Industries America recently unveiled plans for a new addition to the 2014 SIA Snow Show (Jan 30-Feb 2) dedicated to small, hand-crafted ski...
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Events

Burton Announces New East Coast Partner Stores

Martin Vilaboy -
Just in time for winter, Burton Snowboards officially announced the opening of a new partner store in the DC metro area and a second...
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Newly Released

UGG Australia Launches Customization Program

Martin Vilaboy -
This week UGG Australia launched UGG by You, an online customization tool putting customers in control of the design process and transforming a visit...
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Newly Released

Atomic Enters Apparel Category

Martin Vilaboy -
Building on its long-standing expertise in skiing, Atomic has launched its first-ever line of ski apparel. The collection is designed for the fast-growing world...
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Newly Released

RAMP Sports Begins Domestic OEM Production

Martin Vilaboy -
RAMP Sports has begun development and production on three separate OEM orders for the upcoming ‘13/’14 Winter Season. The move, says the company, illustrates...
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Events

2014 SIA Snow Show Registration Now Open

Martin Vilaboy -
SnowSports Industries America (SIA), the snow sports industry's member-owned trade association, has opened online registration for retailers, exhibitors, reps, media and industry professionals planning...
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Newly Released

Westcomb Signs Southeast Rep

Martin Vilaboy -
Westcomb has signed Invictus Outdoor as the sales agency to further develop the brand’s presence in retailers across the southeastern United States. Based in...
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