Westcomb has signed Invictus Outdoor as the sales agency to further develop the brand’s presence in retailers across the southeastern United States. Based in Madison, Ga., the agency will represent Westcomb in Virginia, North Carolina, South Carolina, Tennessee, Georgia and Alabama.
The move into the southeast is inidcative of how the Westcomb brand is evolving from its roots in winter mountaineering and snowsports into a four-season line of gear and apparel for adventurers of all pursuits. The Spring 2014 collection includes lightweight merino wool, rain and wind shells, technical fleece and pants, capInris and shorts built from performance fabrics. Westcomb’s line of outerwear and apparel is 100 percent designed and built in North America. Their state-of-the-art factory and design center is located in Vancouver, British Columbia.