Building on its long-standing expertise in skiing, Atomic has launched its first-ever line of ski apparel. The collection is designed for the fast-growing world of progressive all-mountain skiing, says the company.
The concepts are inspired by elite freeskiing but to be more accessible. In addition to keeping skiers warm and dry, Atomic apparel is engineered to actively help skiers enjoy a better all-round skiing experience by addressing mobility, comfort and style.
“We are about to reveal the results of three years of development,” says Atomic USA commercial and sales manager for apparel and gear, Ryan Hardy. “It’s a fantastic skiwear collection and the next step in delivering our strategy: We are Skiing.”
A highlight in the new Atomic apparel line is Stormfold technology, featured exclusively in the Cliffline Stormfold jacket. It’s described as “a radical inside-out solution for the age-old problem of layering.” The Cliffline Stormfold’s main jacket is a PrimaLoft midlayer, while the jacket’s storm shell is tucked away into a back pocket that can be accessed in seconds as the conditions demand. Atomic calls Stormfold the industry’s first-ever foldaway shell innovation.
Atomic will unveil its new skiwear at the SnowSports Industries America trade show in January 2014 in Denver, Colorado. It will then be immediately available for the 2014 winter season for selected retail partners in Austria, Czech Republic, Finland, France, Germany, Italy, Netherlands, Poland, Russia, Switzerland, UK and USA.