SnowSports Industries America recently unveiled plans for a new addition to the 2014 SIA Snow Show (Jan 30-Feb 2) dedicated to small, hand-crafted ski and snowboard manufacturers. The Snow Show’s new exhibit called CRAFT @ SIA will create a hub of the unique design and innovations that fuel the snow sports industry.
Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market, says SIA.
“’Craft’ is a great term for these brands. Just as craft beer brewers are known for their small batches, attention to detail and unique offerings – the same can be said for smaller ski and snowboard manufacturers,” commented David Ingemie, SIA president. “It’s definitely an influential segment that we’ve wanted to include in the Snow Show and get more involved within the industry for years,” added Ingemie.
“When looking at the market as a whole, these brands are a small percentage, but their influence is felt throughout the industry as they’re willing to innovate and customize their products based on customer feedback,” commented SIA’s Research Director Kelly Davis.
The SIA Snow Show plans to showcase dozens of ski and snowboard brands in the new CRAFT exhibit area – one brand is Big Wood Ski.
“As part of the boutique ski industry, it’s great to see SIA acknowledge the importance of small ski boutique companies.” added Bex Wilkinson, PR/sales rep for Big Wood Ski.
Notice Snowboards will exhibit for the first time at the Snow Show as part of the CRAFT @ SIA in 2014.
“Since the launch of our company, we have wanted to be involved with the SIA Snow Show. It’s important for us to check out what’s happening within the industry and get the exposure SIA offers for our boards,” said Lauren Ellingson, co-founder of Notice Snowboards.
Other brands that will be featured in the CRAFT @ SIA include RAMP Sports, Marhar Snowboards, L2R Snowboards and more to be announced.