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Jackson Hole Mountain Resort Reports ‘Successful’ Season

Bruce Christian -
Jackson Hole Mountain Resort (JHMR) has closed what it is calling “another successful winter season. The 2021-22 season wrapped up April 10 with 334...
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News

Peak Ski Company Launches Peak by Bode Miller

Bruce Christian -
Bode Miller, the two-time overall World Cup champion and six-time Olympic medalist, and co-founder Andy Wirth announced the launch of Peak Ski Company, LLC, a direct-to-consumer, high-performance...
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Green

SIA Focuses on Climate Change Action with ClimateUnited Month

Bruce Christian -
Snowsports Industries of America (SIA) has launched ClimateUnited Month to reinforce its commitment to uniting and mobilizing the winter outdoor industry to take action...
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News

SIA Board Poised to Deliver Immediate Business Value

Bruce Christian -
Four new directors have been elected to the SIA Board and a new chair has been appointed, as SIA balances delivering business value and...
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News

Vail Resorts to Invest in Swiss Ski Resort

Bruce Christian -
Vail Resorts has agreed to purchase a majority stake in Andermatt-Sedrun Sport AG from Andermatt Swiss Alps AG (ASA), marking the company’s first strategic...
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Brand Watch

Mizu Signs Snowboard Icon

Bruce Christian -
Mizu, producer of reusable stainless-steel products for an adventure-rich lifestyle — announced the signing of snowboard industry icon Russell Winfield to its global ambassador...
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News

BUFF Partners with Momentum Camps, Launches New Collection

Bruce Christian -
BUFF, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, announced its increased 2022 partnership with Momentum Camps; giving a young...
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News

Jones Snowboards Names Marketing Director

Bruce Christian -
Winter apparel, backcountry gear and snowboard brand Jones Snowboards announced Josh Nielsen as the new Marketing Director. Nielsen is an outdoor industry veteran with...
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News

Speedmax Skis to Test at this year’s Birkie Demo

Bruce Christian -
You probably saw a lot of yellow skis in the World Cups and Ski Classics. What are they? They are the new family of...
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Market Research

NPD Report Shows Americans are Back on the Slopes

Bruce Christian -
A well-documented increase in backcountry-related activities was recorded during last snow season, as consumers looked for ways to get their alpine fix while social distancing....
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