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Brand Watch

Sweet Protection Adds Alpine Racing Vet to Athlete Team

Bruce Christian -
Sweet Protection, an industry leader in high-performance helmets, goggles and technical clothing, has signed an athlete partnership contract with three-time Olympian and veteran World...
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Green

Rossignol Kicks Off One-for-One Ski Program for Season

Bruce Christian -
Kicking off the “giving season” and in keeping with Rossignol’s recent social and environmental commitments, the 115-year-old legacy brand announced its One-for-One giveback program...
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Brand Watch

Rossignol Group Targets Revenue Growth, Sustainability Leadership

Bruce Christian -
Targeting significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group unveiled a new strategic plan — called Ascension...
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Associations

Tailwind Nutrition, FoCAIC Promote Backcountry Safety

Bruce Christian -
Tailwind Nutrition, a provider of simple and complete sports nutrition products for athletes, has partnered with Friends of the Colorado Avalanche Information Center (FoCAIC)...
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News

TRU-Kii Launches Ski Travel System

Bruce Christian -
TRU-Kii has introduced its “Ski Travel System,” which was created to haul and store your group or family’s ski gear and serve as a...
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Green

BUFF Launches Collection in Partnership with Protect Our Winters

Bruce Christian -
BUFF, creator of versatile performance head and neckwear for all-season outdoor enthusiasts, announces the launch of its sixth artist collection in partnership with Protect Our...
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News

POC Launches RECCO-equipped Dimension Avalanche Backpack

Bruce Christian -
Allowing winter backcountry users to be more searchable in the case of an accident or if they become lost, the POC Dimension Avalanche Backpack...
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Market Research

SIA Releases Participation Study

Bruce Christian -
Snowsports Industries America (SIA) announces the release of its study on participation in winter sports across the 2020-2021 season, the first in the “post-pandemic”...
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Brand Watch

RECCO Renews Partnership with Freeride World Tour

Bruce Christian -
RECCO, a manufacturer of rescue technology that makes backcountry travelers more searchable, renewed its partnership with the Freeride World Tour (FWT) through 2025. Each...
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Brand Watch

Rossignol Group Shares Composition of Recyclable Ski

Bruce Christian -
To initiate a more collective industry movement, the Rossignol Group shared its plans for its new recyclable ski with all stakeholders in the mountain...
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