BUFF, creator of versatile performance head and neckwear for all-season outdoor enthusiasts, announces the launch of its sixth artist collection in partnership with Protect Our Winters (POW), inspired by the wonder of winter landscapes.
As a partner of POW for the third consecutive year, BUFF supports the non-profit’s climate change advocacy efforts to make policy changes at a local, national and governmental level.
“In addition to our brand’s sustainability commitments, a key piece of our ‘Do More Now’ initiative is to support projects and associations that protect the planet’s resources,” said David Camps, BUFF CEO. “The time to act is now and as stewards in the outdoor industry, it is our duty to come together and help preserve the outdoor landscapes we all know and love. The continuation of this partnership is BUFF’s way of contributing towards organizations making a positive impact.”
Featuring prints inspired by the stories of winter, this year’s POW collection includes Multifunctional Neckwear: one adult custom Original EcoStretch, one ThermoNet and one youth Original EcoStretch as well as two ThermoNet Hinged balaclavas, all designed by artist Ryan Schemies.
Inspiration from the series was drawn from majestic mountain scenes, avalanches, snow ghosts and the iconic Mount Rainier volcano. With a goal to elevate awareness and inspire action, this wearable art will keep you protected from cold, wind, sun and snow.
BUFF is committed to finding ways to reduce its footprint and bring awareness to the climate crisis. The collection is designed using recycled materials and is produced at BUFF’s in-house factory located in Igualada, Barcelona, where 100 percent of the factory’s electricity comes from renewable sources. Each year BUFF aims to increase the amount of recycled materials used in its products and by the end of 2021, the brand has recycled more than 33 million bottles to make its products as sustainable as possible.
The collection is available at select retailers and on buff.com.
For more information on the partnership, please visit: https://www.buff.com/pow-collection
