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Nathan Launches Retail ‘Run Like Water’ Hydration Campaign

Martin Vilaboy -
Nathan announced the launch of the brand’s 2016 spring hydration campaign, Run Like Water. Nathan will provide participating run-specialty retail stores with a wide...
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Newly Released

Brunton Recalls Battery Packs

Martin Vilaboy -
Brunton has announced a recall of the Impel and Impel 2 power packs’ lithium ion batteries due to the possibility of overheating and catching...
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Market Research

PeopleForBikes Offers ‘Quick Build’ for City Planners

Martin Vilaboy -
PeopleForBikes just released its latest report examining how new project delivery models are making it cheaper and faster for cities to improve their public...
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Paddlesports

Johnson Outdoors Acquires Northport Assets

Martin Vilaboy -
Johnson Outdoors acquired the key assets of Northport Systems, Inc., specialists in the development and application of unique digital cartography technologies and solutions. Northport Toronto-based...
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Endurance

PowerBar Undergoes Rebranding

Martin Vilaboy -
PowerBar is preparing to relaunch, including refreshed packaging for new products and an expanded target. According to company executives, the move is intended to expand...
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Newly Released

OOFOS Enjoys International Growth

Martin Vilaboy -
OOFOS is reporting that its international business in 2015 nearly tripled over 2014. OOFOS recovery footwear is now being sold in 18 countries around...
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Newly Released

Astral Road Warrior Embarks on ‘Shoe the People’ Tour

Martin Vilaboy -
Astral will launch its seasoned Road Warrior, Gabe Latini, into the East Coast festival scene for this year’s ‘Shoe the People’ Tour. Cruising around...
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Climbing

Human-Powered Recreation a Boon on BLM Lands

Martin Vilaboy -
Nonmotorized recreation on U.S. lands overseen by the Bureau of Land Management supports 25,000 jobs and adds $2.8 billion to the U.S. economy, according...
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Newly Released

Gear Aid Launches Adventure-themed Tenacious Tape Gear Patches

Martin Vilaboy -
Gear Aid, a leading designer of repair and maintenance products for outdoor gear, introduced its Tenacious Tape Gear Patches with new shapes, sizes, colors...
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Newly Released

Nathan Supports Run Specialty with New Sales Structure

Martin Vilaboy -
After four years of driving growth in Nathan’s specialty retailer channel as the Western Regional Sales Manager, Lindsay Cousley has been promoted into the...
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