Nathan Supports Run Specialty with New Sales Structure

After four years of driving growth in Nathan’s specialty retailer channel as the Western Regional Sales Manager, Lindsay Cousley has been promoted into the newly created role of National Specialty Sales Director. Cousley is responsible for the strategic specialty channel sales direction of Nathan, and is supported in this role by two Regional Account Managers.

“I am very grateful for this opportunity to move into a national role with NATHAN,” said Lindsay Cousley. “We are excited to continue to help our specialty retailers successfully build the essentials category, driving increased profitability by delivering the most innovative products and on-point branding.”

The newly created position of Regional Account Manager will be responsible for supporting Nathan’s specialty retailers and independent reps within their region. They will lead the effort to provide additional hands-on support to the entire specialty retailer base, and strategically drive sales and profitability in the essentials category through planning, dedicated space, and educational programs.

Dan Suher is stepping into the role of Regional Account Manager – East, after a successful stint as the Specialty Sales Coordinator for Nathan this past year. Former NathanTech Rep, Sablle Scheppmann, assumes the role of Regional Account Manager – West.