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Endura’s Pro SL 3 is Jacket for All Seasons

Bruce Christian -
On shoulder-season rides, whatever jacket is chosen ends up being the wrong choice. Grab the tissue-thin jacket and you’ll be cold at the start,...
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Brand Watch

Wildhorn Outfitters Launches Ski Helmet Design

Bruce Christian -
Wildhorn Outfitters, an outdoor technology company and manufacturer and retailer of ski and snowboard accessories, is introducing a new helmet design for ski and...
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News

Fleet Feet Adds Florida Locations with Acquisition of FITniche

Bruce Christian -
Fleet Feet has acquired specialty running retailer FITniche and its three locations in the Tampa, Florida, area. Owner Rich Wills, who founded FITniche in 2005,...
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Retail

Kate’s Real Food Rapid Expansion Continues

Bruce Christian -
Kate’s Real Food, a Jackson Hole, Wyoming-inspired, USDA-certified organic snack brand, announces its energy bars are now found at H-E-B stores throughout Texas. The...
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News

Teva, Cotopaxi Collaborate on Consciously Designed Cold-Weather-ready Duo

Bruce Christian -
Teva®, a division of Deckers Brands, announces its latest adventure-ready capsule collection in collaboration with fellow sustainably minded outdoor brand, Cotopaxi. The Teva x Cotopaxi...
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Market Research

More than Half of US Consumers Plan to Start Holiday Shopping Before Thanksgiving

Bruce Christian -
A recent survey from The NPD Group reveals that 51 percent of U.S. consumers plan to start their 2021 holiday shopping before Thanksgiving Day,...
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News

NuORDER to Launch Enhanced Grassroots Outdoor Alliance Retailer Experience

Bruce Christian -
NuORDER, a B2B platform powering commerce and discovery, will launch a new buyer experience for Grassroots Outdoor Alliance retailers this fall, including the introduction...
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News

Romp Skis Unveils Five New Ski Families

Bruce Christian -
Romp Skis, known for handcrafted custom skis, announced five new non-custom ski families to expand its Romp Ready ski offerings. The five new ski...
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Component Suppliers

CamelBak Taps Lifestraw to Launch Exclusive Collaboration

Bruce Christian -
CamelBak, a global leader in personal hydration products, unveils the CamelBak filtered by Lifestraw collection, featuring products with integrated filtration that will allow users...
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News

North Face Partners with SFMOMA to Launch Digital Archive

Bruce Christian -
The North Face launches its fall brand campaign, It’s More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure...
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