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Brand Watch

Watershed Drybags Partners with Darby Communications

Bruce Christian -
Watershed Drybags, an Asheville, N.C.-based manufacturer of airtight, fully submersible and waterproof drybags for outdoor pursuits, announced its partnership with Asheville-based Darby Communications, a...
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News

ISLE Creates New SUP & Kayak Category with Inflatable Hardboards

Bruce Christian -
ISLE, a surf and SUP manufacturer out of San Diego, announced the creation of an inflatable watercraft category dubbed “Inflatable Hardboards.” This product will...
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News

Feelfree US Expands with West Coast Distribution Center

Bruce Christian -
Feelfree US LLC has opened a regional distribution center in Diamond Springs, Calif., to  meet increasing consumer demand throughout the West Coast region. The...
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News

BOTE Expands Retail with Flagship Store in Fort Lauderdale

Bruce Christian -
BOTE, a leader of innovation in the paddle board, kayak and water lifestyle space, announced the grand opening of its new retail location in...
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News

INTEX Launches Inflatable Stand-up Paddle Boards

Bruce Christian -
INTEX, a provider of sporting and recreation goods, has launched of inflatable stand-up paddle boards for Spring 2023. Available in two sizes, the AquaQuest...
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News

Salt Life Announces Partnership With United Row

Bruce Christian -
Salt Life, the performance and lifestyle brand for saltwater pursuits, announced its sponsorship of United Row, a rowing team of two best friends attempting...
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News

Algonquin Outfitters Expands to Canoe Lake Store

Bruce Christian -
An outfitter that opened its doors in Algonquin Provincial Park more than 60 years ago continues to grow within the 7,600-square-kilometer canoeist’s paradise in...
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Associations

Industry Leaders Form Paddlesports Trade Coalition

Bruce Christian -
Paddlesports industry leaders gathered in January for a summit in Bentonville, Ark. The group agreed to form a national trade organization. The Paddlesports Trade...
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News

Alpacka Raft Launches Advanced Whitewater Packraft

Bruce Christian -
Alpacka Raft debuted its anticipated Valkyrie, calling it the company’s “most capable whitewater boat to date.” After 15 years of development and dozens of...
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News

Nantahala Outdoor Center, Wesser Foundation Launch Scholarship

Bruce Christian -
Nantahala Outdoor Center (NOC) is partnering with The Wesser Foundation Inc. to launch the Founders Scholarship, to create opportunities for people with limited resources...
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