Feelfree US LLC has opened a regional distribution center in Diamond Springs, Calif., to meet increasing consumer demand throughout the West Coast region. The location, near Sacramento, will serve as the main distribution hub west of the Rockies for brands including Feelfree Kayaks, 3 Waters Kayaks, Seastream Kayaks and Jonny Boats.
The distribution center will allow dealers and outfitters better access to inventory, improving their operational and merchandising capabilities. The facility is being optimized for inbound and outbound deliveries and in-person pickups, giving dealers the flexibility they need depending on their budgets, locale and supply needs.
Additionally, Feelfree US plans to implement regional delivery operations for smaller fill-in orders. The warehouse will serve as a showroom for new and established dealers, outfitters and partners to familiarize and educate themselves with the entire product lineup.
“Over the years, it was becoming more apparent that we needed to establish distribution operations on the West Coast,” said owner Jim Hager. “Our multi-year analysis of inbound web traffic, dealer inquiries and general consumer demand painted a clear picture for us, the timing couldn’t have been better.”
Feelfree US Director of Marketing, Roland Jimenez added, “Our Diamond Spring distribution center will allow dealers to take advantage of a broader range of merchandise, lower shipping costs, immediate restocking capabilities and a general increase in brand awareness as we increase our presence on the west coast.”
This will be Feelfree’s fourth distribution center. Feelfree maintains its national headquarters and distribution center in Asheville, N.C., with additional micro-distribution centers in Texas and Florida. Combined with the new Diamond Springs warehouse, Feelfree US has increased its total warehouse space to more than 40,000 square feet.
For more information, visit www.FeelfreeUS.com
