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Brand Watch

Sea to Summit Appoints Board Member

Bruce Christian -
Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, has appointed Layne Rigney to Sea to Summit’s Board of Directors....
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Brand Watch

Lenzing Introduces Process Solution that Removes Yellowing

Bruce Christian -
Lenzing Group, a global producer of wood-based specialty fibers, has introduced a processing solution that mitigates the yellowing of garments and fabrics made with...
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Brand Watch

Nikwax Develops Factory-applied DWR for Synthetic Outdoor Fabrics

Bruce Christian -
Nikwax, an international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-performance, PFAS-free factory-applied durable water repellent...
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Brand Watch

Vimazi Adds National Sales Manager, Sales Representatives

Bruce Christian -
Vimazi, the maker pace-tuned running shoes, announces Scott McCoubrey joins the team as National Sales Manager. McCoubrey has an impressive resume and almost 40 years...
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Associations

Founded Outdoors Partners with Michigan Organizations

Bruce Christian -
Founded Outdoors, a national platform for outdoor entrepreneurs has partnered with the Michigan Outdoor Recreation Industry Office and Pure Michigan Business Connect (PMBC) in...
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Brand Watch

YKK Achieves 100% Renewable Energy Purchasing at 31 Locations

Bruce Christian -
YKK Corporation announces the number of YKK sites that have switched 100 percent of their electricity consumption to renewable energy in the fiscal year...
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Brand Watch

Isbjörn of Sweden Partners with Raizemore

Bruce Christian -
Isbjörn of Sweden, a sustainable outdoor brand for children and teenagers, has partnered with service provider Raizemore to launch an initiative that allows customers...
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Brand Watch

Helly Hansen Begins ‘Open Mountain Month’

Bruce Christian -
As a trusted brand for more than 140 years, Helly Hansen has partnered with outdoor professionals globally to develop performance-driven gear. For its spring/summer...
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Events

OR’s Opening Happy Hour to Focus on Non-profits

Bruce Christian -
During the first day of the Outdoor Retailer Show – Monday, June 19 in Salt Lake City – the National CleanUp Day organization will...
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Green

PANGAIA Expands Plant-based Activewear Collection

Bruce Christian -
Upon the success of Motion, a collection empowered by plants that launched last fall, purpose-driven materials science brand PANGAIA has expanded the range to...
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