Costa Sunglasses, manufacturer of the color-enhancing all-polarized glass sunglass lens, celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide.
In nature, a king tide requires the perfect alignment of the Earth and moon to create an exceptionally high tide and once-in-a-lifetime views and opportunities on the water. Like its namesake, Costa’s King Tide is designed to give the wearer an ultimate advantage on the water.
Using the research and innovation from every frame that came before it, King Tide is built for those who demand performance on and off the water. Available in two styles, King Tide 6 is a medium wrap six-base frame for those who require performance in all their watery pursuits. King Tide 8, the full wrap eight-base version, is built for elite anglers that demand the most from every cast.
Technical chops on both frames include removable side shields for optimal use on and off the water, shark-inspired venting to achieve a near-impossible zero-fog effect, top-of-the-line sweat management and the introduction of non-skid hooding to keep your frames exactly where you want them when the water gets rough.
King Tide is equipped with Costa’s polarized 580 glass lens technology, providing clarity and color enhancement. The scratch-resistant lenses reduce haze and blur, while boosting essential colors for superior definition.
Built with Costa’s proprietary Bio-Resin, King Tide is lightweight and maintains the durability necessary for any watery adventure.
Building launch hype, King Tide hits the market in three waves. In appreciation to the brick-and-mortar stores where Costa got its start, King Tide 6 and 8 have been available at VIP specialty retailers since Friday.
Following the first wave, Costa is dropping a 40th Anniversary Limited Edition collectors frame in black gold and a never before seen 580G gold lens. With just 40 frames available each, Limited Edition King Tide 6 and Limited Edition King Tide 8, the frames will be available online at CostaSunglasses.com beginning today.
Finally, Sept. 15, marks the global release when King Tide will be available online and at retail partners worldwide.
MSRP for King Tide 6 and King Tide 8 starts at $329. For more information about Costa’s complete collection of performance, optical and lifestyle frames, visit Costasunglasses.com.
