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Yanmar Highlights Progress on Sustainability Initiatives

Bruce Christian -
Yanmar is undertaking a range of activities in pursuit of a sustainable society, under its brand statement of a sustainable future. From the development of...
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Associations

Farm to Feet Teams with Black Folks Camp Too

Bruce Christian -
Farm to Feet has collaborated with Black Folks Camp Too (BFCT) to create a new sock style to promote BFCT’s mission to remove fear, add knowledge and invite more Black...
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Brand Watch

OrthoLite, Cirql Names Chief Brand Officer

Bruce Christian -
OrthoLite, a provider of high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the EVA plastics-free, recyclable, biodegradable and...
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News

Marmot, Pendleton Partner on 2022 Collection

Bruce Christian -
Pendleton, a globally respected brand, born in eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of...
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Green

YKK Joins Ellen MacArthur Foundation Network

Bruce Christian -
YKK Corporation has joined the Ellen MacArthur Foundation Network to demonstrate its commitment to advancing the circular economy. YKK partners with many fashion brands...
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Cycling

Bass Pro Shops, Cabela’s Unveils Ascend Adventure Bikes

Bruce Christian -
Bass Pro Shops and Cabela’s unveiled the new lineup of Ascen Adventure Bikes, engineered to cover every surface and lifestyle. As the exclusive bicycle...
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News

Estrella Celebrates Grand Opening of Lucero Trails

Bruce Christian -
Estrella celebrated the opening Saturday of the new Lucero Trails in Goodyear, Arizona. The Lucero Trails adds 12 miles to the existing community trails...
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Component Suppliers

The LYCRA Company Exhibits Fiber Innovations

Bruce Christian -
The LYCRA Company, a leader in developing innovative solutions for the textile and apparel industries, exhibited at the Kingpins Amsterdam trade show, April 20-21...
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Green

Rossignol Introduces More Sustainable Ski

Bruce Christian -
Celebrating its 115-year anniversary, Rossignol highlights its commitment to sustainable product development, eco-conscious design, product life-cycle and recycling solutions with the Rossignol Essential ski. Available...
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Green

Geartrade’s UnNew Market Keeps Equipment, Apparel out of Landfills

Bruce Christian -
Geartrade, the online marketplace for UnNew outdoor gear and apparel, announced annual recommerce gear retention statistics including the resale/reuse of 45,590 outdoor goods in...
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