OrthoLite, a provider of high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the EVA plastics-free, recyclable, biodegradable and industrially compostable foam, announced Kristin Kohler Burrows as Chief Brand Officer.
Burrows joins the OrthoLite and Cirql from a remarkable career of leadership with footwear brands including Converse, Keds, Adidas, Fila and G.H. Bass and most recently as a management consultant in the Consumer and Retail Group at Alvarez & Marsal.
Chief Brand Officer (CBO) is a new role for OrthoLite and Cirql. Burrows will be the architect of corporate brand identity that resonates with the company’s global stakeholder community comprising brand partners, manufacturers, raw material suppliers, retailers and the end consumer.
Burrows joins the fast-growing and industry leading OrthoLite brand on the heels of the successful global introduction of Cirql, the midsole foam innovation that sets a standard in sustainable footwear. Powered by plants, Cirql is the critical solution needed to achieve true circularity within the footwear industry.
OrthoLite and Cirql are go-to ingredient solutions for more than 350 of the world’s best footwear brands intent on achieving sustainability goals through responsible manufacturing, materials and innovation sourcing. Burrows will build the trust required to successfully provide products and branding solutions for both OrthoLite and Cirql during a time when consumers demand transparency and unsurpassed corporate citizenship from their favorite brands.
For additional information on OrthoLite, visit: ortholite.com, and for information on Cirql, visit: ortholitecirql.com.
