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iROCKER Introduces Travel-friendly Paddle Boards

Bruce Christian -
Just in time for summer adventures, iROCKER, an industry leader in inflatable water sports gear, makes travel easier and lighter with the launch of...
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News

MSR Launches Habiscape Tent Series

Bruce Christian -
Seattle-based Mountain Safety Research (MSR), high-performance outdoor equipment that’s part of the parent company Cascade Designs, announced its Habiscape Tent Series for spring 2023....
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News

Wyoming Whiskey Release Supports Yellowstone Forever

Bruce Christian -
Wyoming Whiskey released its limited-edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s partnership with Yellowstone Forever, the official nonprofit...
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Associations

Rumpl Announces Partnership with the Grassroots Outdoor Alliance

Bruce Christian -
Rumpl, a category leader in premium, technical blankets, is partnering as a vendor partner with the Grassroots Outdoor Alliance, the national organization working for the...
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News

RVshare Celebrates Open Road with ‘Use Your Outside Voice’ Campaign

Bruce Christian -
RVshare has launched a brand campaign, “Use Your Outside Voice,” created in partnership with the creative team at Copacino Fujikado. As the largest online community for...
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Brand Watch

New Balance Targets Legal Action Against Steve Madden

Bruce Christian -
Footwear News (FN) reports that New Balance has filed a complaint in a Massachusetts District Court alleging that Steve Madden “deliberately copied” its 327...
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News

Tifosi Optics Launches New Colorway for Summer

Bruce Christian -
Tifosi Optics, a sport and lifestyle sunglasses brand, kicks off the summer with a new colorway collection, the Stellar Series, which features patterns reminiscent...
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Brand Watch

O2C Brands Expands with EcoVessel, U-Konserve Acquisitions

Bruce Christian -
O2C, formerly O2COOL LLC, is rebranding to O2C Brands LLC. The name reflects its corporate strategy of being a synergistic operating company of multiple consumer...
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Cycling

Kokopelli Introduces Bike Packing Bags for Spring ‘23

Bruce Christian -
Kokopelli, a Colorado-based creator of lightweight and packable inflatable pack rafts, will launch its ultra-durable bike packing bags for the spring of 2023. The...
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Green

Tentsile Launches Tree Tent, Hammock Made from Ocean Reclaimed Plastic

Bruce Christian -
Tentsile, a brand known for its portable Tree Tents, introduces the Ocean UNA and Ocean Hammock, both developed from reclaimed ocean plastic. These eco-friendly designs feature...
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