Primus, the Swedish cooking equipment brand, partners with independent sales agency, Sespe Group, for regional representation in Arizona, California, Hawaii and Nevada. The Sespe Group represents a range of premium outdoor brands in the hike, climb, ski, run, bike and lifestyle categories, including Outdoor Research, Scarpa, Petzl, Cotopaxi, and Big Agnes.
“We are excited to welcome Chris Morissette and the rest of the Sespe team to the Primus family,” said Scott Duer, director of sales for Primus. “Sespe’s portfolio is a perfect complement to the Primus brand, and we are sure that the talented team at Sespe Group will bring a wealth of knowledge and deliver best-in-class support to specialty retailers and their customers.”
In 2021, the Sespe Group won key awards across the outdoor sales agency space, including Rep Agency of the Year for Outdoor Research, REI Rep Agency of the Year for Big Agnes and Petzl’s Rep Agency of the Year.
Sespe Group is based in California. Morissette, the company’s founder and principal, spent the past seven years on the board of Friends of Joshua Tree, an organization focused on preserving climbing at Joshua Tree National Park.
“Sespe Group is honored to represent Primus as a leading innovator in stoves, cutlery and cooking equipment,” Morissette said. “The brand’s commitment to high-quality products and environmental initiatives makes it an excellent addition to our roster of premium outdoor brands.”
Photo by: Peter Amend
