Premium, technical and sustainable outdoor kidswear brand, Isbjörn of Sweden, appointed communication specialist Emi Svedberg as content creator. Svedberg will be responsible for communicating key brand messages to Isbjörn’s online community.
The role will involve being responsible for content and copywriting for all Isbjörn digital and social channels, which can be adapted for online retailers and marketplaces. With Isbjörn’s sustainability pledge in place, including becoming a Net Zero company by 2045, Svedberg will create content that resonates with Isbjörn’s environmentally conscious consumers, while it aligns with seasonal product launches and other marketing activity.
Svedberg also will manage Isbjörn’s search engine marketing (SEM) and search engine optimization (SEO) agencies.
“As Isbjörn’s online audience continues to grow rapidly and with the company in an expansive phase, I’m looking forward to optimizing digital communication across all online channels and working closely with our retail partners,” Svedberg said. “As a truly sustainable bluesign-approved brand, it is essential to story tell and communicate in the right way to Isbjörn’s global online audience – we have so much to say and our passion should always shine through. It is essential to hold the interest of this strong community of likeminded individuals, who share our commitment to protecting both children and the planet. I want to ensure the correct tone-of-voice and visuals to inspire families to feel deeply connected to the brand and the outdoors, and to make the best sustainable buying decisions.”
Svedberg has extensive experience and an excellent understanding of the psychology behind effectively engaging with consumers. She started her professional career at workout clothes brand Icaniwill six years ago, then worked at energy drink brand celsius.
She then went on to study visual communications at Fotoskolan in Stockholm, which involved storytelling to a captive audience via imagery, video and text. After that, Svedberg joined growth agency Porobic Group, focusing on branding and communicating correct messages to a specific target group to build brand loyalty via an engaging community.
“Having a strong e-commerce team to create engaging and creative strategies is a huge part of our overall digital sales and marketing plan,” said Maria Frykman, CEO, Isbjörn of Sweden. “Working closely with our e-commerce and sales teams, Emi will bring a new dimension to help us continue to build core competence within our growing team. The digital landscape is changing at pace and being able to adapt quickly and become part of new digital channels is essential for Isbjörn’s future success. Emi’s strong ability to understand different consumer behaviours, and how to approach communities on our many channels, is crucial to ensure Isbjörn always stands out and inspires.”
