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Iron Horse Bicycle Classic Releases Bike Race Details

Bruce Christian -
This year’s Iron Horse Bicycle Classic Subaru Mountain Bike Race will harken back to the past, using similar trails as the 2001 UCI World...
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Cycling

CPR Named Radio Sponsor for (e)revolution, Big Gear Show

Bruce Christian -
Lost Paddle Events announced that Colorado Public Radio  (CPR) is the official radio sponsor for  The Big Gear Show and  (e)revolution, this June at...
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Cycling

Knog Shines with Blinder Integrated Front Lights

Bruce Christian -
Cycling and outdoor accessory brand Knog has expanded its Blinder Light collection. Combining robust aluminum CNC construction, compact design, optimized beam angles, powerful light...
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Brand Watch

Free Flyer eBike Incentive Offered to Bike Shops

Bruce Christian -
Flyer, an electric bike (eBike) line developed by Radio Flyer, the iconic 106-year-old brand, is offering a free Flyer M880 Electric Bike to new...
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Cycling

BikeExchange Partners with Blaupunkt E-Bikes for DTC, Retail Sales

Bruce Christian -
To simplify the buying process while increasing its North American presence, renowned electronics brand Blaupunkt has signed an exclusive agreement with BikeExchange, the world’s...
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Cycling

Hedkayse, twICEme Make Bike Helmets Smart

Bruce Christian -
Swedish brand twICEme announced a partnership with British contraption and bike brand Hedkayse, known for its groundbreaking bike helmet technology and design. The two...
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Brand Watch

Tifosi Optics Partners with Cyclists

Bruce Christian -
Tifosi Optics, a brand of cycling eyewear in the United States, has partnered with two of the world’s premier cycling influencers, Jeremiah Bishop and...
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Cycling

Rab Launches Cinder Range for Adventure Biking

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) will launch its first collection for adventure biking to consumers this spring. The range...
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Cycling

BikeExchange Offers Solution for Inventory Normalization

Bruce Christian -
As the cycling industry struggles with a post-pandemic twist – excess inventory following the normalization of supply chain shortages – online marketplace BikeExchange (BEX)...
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Cycling

Ripton & Co. Drops Denim Bike Pants

Bruce Christian -
Ripton & Co., an advanced, technical active stretch denim brand is disrupting the bike apparel market by releasing men’s and women’s denim bike pants. “The...
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