Swedish brand twICEme announced a partnership with British contraption and bike brand Hedkayse, known for its groundbreaking bike helmet technology and design. The two brands will offer the next level of protective bike equipment in the United Kingdom, Europe and the United States.
Hedkayse believes heads are worth protecting and has made it its mission to provide the safest head protection possible for cyclists. Hedkayse’s foldable helmet is completely unique in the way that it can cope with multi-impacts, making it the only cycle helmet that doesn’t break after an impact.
With its trademarked Enkayse liner material, which has been designed and engineered specifically to provide the same levels of protection as traditional cycle helmets but with the significant difference that the protection is repeatable, Hedkayse has changed the face of cycle helmet technology – an accessory in a utilitarian helmet that is tougher than the daily “rough and tumble” life urban and commuter helmets face. twICEme is an integrated technology that enables quick access to safety information in situations when it is needed most. By tapping the twICEme symbol displayed on the gear with a smartphone, responders can access a user’s uploaded profile.
Access to this safety information gives first responders a clear, efficient way to make decisions in the case of an emergency where time is often most critical but can also be helpful to companions in the event that something happens to a fellow cyclist.
As an owner of a twICEme integrated equipment, users load as much or how little safety info to their profile as they please. This is managed in the free twICEme app.
The decision to work together was a natural step for both parties. Hedkayse’s desire to drive change in the head protection segment is one that twICEme shares, as they too work to lead the industry into the future – a smart future.
Integrating a smart element into helmets at a production level brings performance to a new height beyond expected safety and function. Because just as the Hedkayse helmet is more than a traditional bike helmet, twICEme adds something more to the helmet than just head protection.
