Tifosi Optics, a brand of cycling eyewear in the United States, has partnered with two of the world’s premier cycling influencers, Jeremiah Bishop and Tyler Pearce. The duo will help Tifosi engage customers through high-quality content that inspires audiences to get outside and ride.
Bishop is a two-time USA National Mountain Bike Champion and a 16-time member of the USA Cycling National Team. Pearce – also known as “The Vegan Cyclist” has built a top cycling-based social media following. Respected in their own right, Pearce and Bishop combined their talents to co-found The Impossible Route, a collaborative video series that documents cyclists trying to accomplish what is thought to be impossible.
Tifosi has built a core following within the cycling community by offering technically advanced eyewear at an affordable price. To solidify its awareness within the sport, Tifosi was interested in partnering with creators that demonstrated a shared vision and passion for riding. Given Tifosi was already following Pearce and Bishop via social media, the brand didn’t have to look far to find content partners.
To learn more about Tifosi, visit: http://www.tifosioptics.com
