To simplify the buying process while increasing its North American presence, renowned electronics brand Blaupunkt has signed an exclusive agreement with BikeExchange, the world’s biggest online marketplace for bikes and bike products: BEX is the sole direct-to-consumer sales outlet in North America for Blaupunkt’s line of foldable e-bikes.
BEX will provide a one-stop e-commerce platform with added marketing support and logistics through its subsidiary Kitzuma Cycling Logistics. A presence on BEX also is instrumental in building brand awareness, especially for newer brands: potential consumers may not know about the Blaupunkt e-bikes, so they wouldn’t head directly to that website.
And by offering consumers a single site on which to search through hundreds of brands and retailers for their next bike, Blaupunkt bikes will pop up under BEX’s search options as well as participating retailers’ storefronts, introducing the bikes.
Blaupunkt sees this one-stop option as beneficial in many ways.
“We know the Blaupunkt name is already well regarded in North America, but most of those folks probably don’t associate it with e-bikes,” said Brian Tedesco, President/CEO of BP Technology Americas “Hopefully this new partnership will change that. BEX’s unique platform will introduce us to a nationwide audience of consumers and retailers, while also streamlining the shopping experience for all involved, especially those who go through with the purchase.”
Consumers looking to buy one of Blaupunkt’s foldable e-bikes can start on either website or, if using the brand’s own site, the ‘buy now’ button will take them directly to the dedicated product page on the BEX website. All pertinent information on the bikes will live on BEX’s site, including full spec, positioning, inventory, shipping options and more, and the remainder of the buying process will take place on the BEX website.
For information on any of BEX’s services, email garret@bikeexchange.com.
