As the cycling industry struggles with a post-pandemic twist – excess inventory following the normalization of supply chain shortages – online marketplace BikeExchange (BEX) is proving an option for retailers and manufacturers. Through BikeExchange’s unique platform, bike sellers can increase their potential consumer base, driving online sales and bringing more customers in store.
In business in North America since 2015, BikeExchange’s combination of offerings is proving successful in the current climate, as brands and retailers wrestle with overflowing inventories and slowing sales. Globally, BEX has signed partnerships with key brands like Shimano and Factor Bikes, and major retailers Decathlon and Bicycles Online among many others.
“The supply chain has caught up, and bike brands and retailers previously impacted by long delivery delays are now grappling with the opposite challenge, being oversupplied,” says BikeExchange’s Head of North America, Cameron Simpson. “This has led to increased price competition and increased demand from sellers looking for additional channels to market. Our platform has proven itself fully capable to support consumers and sellers alike – we make it easier for consumers to find the bike they are looking for, regardless of where that bike may be located, while providing sellers access to a market of millions of active shoppers.”
BEX bolstered its offerings in North America, via the wholly owned subsidiary Kitzuma Cycling Logistics. Kitzuma recently announced it’s offering 3PL services, and its signed 3PL agreements with UNNO, Blaupunkt, Econic One, and Envo Brand Systems.
The latest retailers, brands, and distributors to sign up or extend their cooperation on the BikeExchange platform include:
- North America Brands – LeMond, Lekker, Civilized Cycles, Blaupunkt, Priority Bikes, Cinelli
- North America Retailers – Decathlon, Playtri, Gotta Ride Bikes, Victory Bicycle Studio, Marblehead Cycle, eBikes USA, and The Bike Path
For more information on BikeExchange, contact Garret Becker: garret@bikeexchange.com
