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Brand Watch

Brand Watch

Rab Unveils Vapour-Rise for Fast-paced Mountain Activities

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has unveiled its updated Vapour-Rise collection for mountain activities. Rooted in Rab Carrington’s concept, a...
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Brand Watch

Celebrating 30 Years, Mountain Hardwear Refreshes Brand

Bruce Christian -
After three decades in business and in the mountains, Mountain Hardwear, a provider of performance equipment and apparel for climbers, mountaineers and outdoor athletes,...
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Brand Watch

Hyosung Elevates Innovation in Bespoke Sustainable Textile Solutions

Bruce Christian -
Furthering its commitment to innovation and providing sustainable solutions for diverse needs across the value chain, Hyosung will introduce a unique offering of certified...
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Brand Watch

Outdoor Prolink Celebrates 20th Anniversary with Brand Refresh

Bruce Christian -
Coinciding with the 20-year anniversary of Outdoor Prolink a business venture dedicated to the hunting, fishing and off-roading markets has been launched: Pursuit Prolink. This...
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Brand Watch

Nocs Provisions Releases Vibrant Green Jay Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, launched the Green Jay Collection, which includes the brand's Standard Issue 8x25 Waterproof binocular and...
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Brand Watch

Toadfish Selects Obviouslee as PR, Community Marketing Agency of Record

Bruce Christian -
Obviouslee, a full-service marketing and creative agency based in Charleston, S.C., will partner with Toadfish as its media relations and community marketing agency of...
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Brand Watch

MiiR Announces Re:Claimed Product Takeback Program

Bruce Christian -
MiiR,a premium lifestyle brand and maker of design-forward and generosity-driven reusable drinkware, has launched a product takeback program – Re:Claimed Takeback. Designed to encourage responsible...
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Brand Watch

DECKED Hires VP of Sales

Bruce Christian -
DECKED,a manufacturer of premium, American-made storage and organization systems for pickup trucks and cargo vans announced the addition of Wanda Rozwadowska to its executive...
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Brand Watch

James Brand Appoints Director of Marketing & Sales

Bruce Christian -
 The James Brand – makers of modern, minimal everyday carry products – has appointed Dustin Aron as director of Marketing and Sales. In his...
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Awards

Dynafit Wins Awards for Tigard 130 Ski Boot

Bruce Christian -
Dynafit, a global leader and innovator in backcountry skiing, will head into the upcoming 2023-24 winter season celebrating a pair of accolades for its...
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