To support its global business growth, Hyosung has appointed outdoor industry professional, Laura Nilo (left), as its U.S. Marketing Manager, West Coast, and marketing strategist Christiane Rauch as Senior Consultant Northern Europe – Hyosung Spandex.
Nilo, who is based in Oregon, brings 15 years of global, director-level marketing and sales experience in the outdoor industry with progressive brands including Smartwool, Black Diamond, and La Sportiva. At Hyosung, she will identify business opportunities and develop customized textile solutions to help West Coast brands and retailers prosper. Additionally, Nilo will manage joint development and promotional programs with key industry partners.
Based in Germany, Rauch (right) is an experienced marketing consultant with roots in the textile industry with businesses such as Nilit, Advansa, ICI Dupont Nemours, and Invista.
She will collaborate with the existing Hyosung European marketing team to devise and execute creative marketing strategies and sustainable concepts focusing on strategic key account management for leading European retailers and brands.
With offices in more than 40 countries, Hyosung can support and interact with the international supply chain to provide complete solutions and navigate the increasingly complex regulatory landscape.
