Solo Stove, a home and outdoor lifestyle brand within Solo Brands, will make its debut in the 97th annual Macy’s Thanksgiving Day Parade, on Nov. 23. On Thanksgiving morning, Solo Stove will warm the hearts of spectators and viewers across the country with its “Igniting Memories” float, depicting an outdoor campfire scene.
Paying homage to the fireside tradition, the scene is inspired by an idyllic outdoor site, built for creating family memories. The centerpiece float scene features the Solo Stove Bonfire, a popular smokeless fire pit and creates a vision of hanging around the campfire — a perfect place to roast s’mores and spend time reconnecting to what matters most.
The float’s RV was custom-built by the artisans at Macy’s Studios to fit on top of the float wheels, appearing as though it has been towed right up to the campsite.
Solo Stove recently launched a social media sweepstakes on Facebook, Instagram, X (formerly Twitter) and Tiktok, encouraging fans to join the fun by entering to win a trip to New York City and attend the 2023 parade. The sweepstakes remain open until Oct. 22. To learn more, visit https://www.solostove.com.
The 97th Macy’s Thanksgiving Day Parade will be televised live from 9 a.m. until noon (in all time zones) on NBC and stream on Peacock.
For more information visit macys.com/parade.
