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Brand Watch

Brand Watch

Powered by Geartrade Can Boost Sustainability, Brand Loyalty

Bruce Christian -
Geartrade, an independent online resale platform for used outdoor gear and apparel, has launched “Powered by Geartrade” – a turnkey service for winter hard...
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Brand Watch

Ibex Continues North American Sales Expansion

Bruce Christian -
Ibex, a leader in merino wool apparel and accessories, continues its expansion of the North American sales team, reaching the Canadian market as well...
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Brand Watch

Jack Wolfskin Supports BIPOC Polar Scholarship

Bruce Christian -
Polar adventurer and expedition guide Eric Larsen, along with Jack Wolfskin, an outdoor apparel, equipment, and footwear company announced their first BIPOC Polar Scholarship....
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Brand Watch

Blackcrows Drops Draco Freebird Touring Ski

Bruce Christian -
blackcrows, the iconic French ski brand focused on design-driven high-performance ski products and apparel introduces its latest addition to the world of backcountry skiing...
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Brand Watch

REI Co-op to open in Beavercreek, Ohio, in Spring

Bruce Christian -
Specialty outdoor retailer REI Co-op will open in Beavercreek, Ohio, in spring 2024. The store will offer an assortment of apparel, gear and expertise...
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Brand Watch

Glerups Celebrates 30 Years by Introducing Project Zero Waste

Bruce Christian -
Glerups, producers of Danish-designed natural wool slippers and boots, celebrates its 30th anniversary by announcing its Project Zero Waste Initiative and introducing three hues...
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Brand Watch

DB Equipment AS Certifies as B Corporation

Bruce Christian -
Outdoor travel brand Db announced its certification as a B Corporation as it joins a growing number of companies reinventing business by pursuing purpose...
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Brand Watch

Arbor Snow Announces Leadership Changes in Sales, Marketing, Products

Bruce Christian -
Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, announced an evolution of...
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Brand Watch

SCARPA Opens Brand Show with Full Cycle

Bruce Christian -
SCARPA, maker of high-performance footwear for mountain sports, offered outdoor fans in the Colorado Front Range a more curated brand experience and deeper dive...
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Brand Watch

Sunday Afternoons Unveils ‘The Next Collection’ for Fall 2024

Bruce Christian -
Sunday Afternoons, a leader in technical headwear and accessories, has launched its Fall 2024 headwear line, featuring The Next Collection, which represents a harmonious...
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