Powered by Geartrade Can Boost Sustainability, Brand Loyalty

Geartrade, an independent online resale platform for used outdoor gear and apparel, has launched “Powered by Geartrade” – a turnkey service for winter hard and soft good brands that adds an essential element to its sustainability programs, improves brand loyalty and boosts overall profits.

Powered by Greartrade is an elevated level of service that builds on the company’s experience as a preferred resale partner of industry-leading soft good brands, and adds best-in-class ski and snowboard tuning and refurbishment capabilities that are essential for hard good makers.

“Consumers and brands are increasingly aware that a sustainability strategy without a resale or circularity component is like a table that’s missing a leg. It’s clearly out of balance, and it doesn’t need to be,” said Aaron Provine, president of Geartrade. “With Powered by Geartrade, we’ve made the addition of a resale program easy, straightforward and cash-positive.”

Powered by Geartrade is a turnkey and profitable resale service that delivers web development, operations, marketing and sales support, and supports those services through a revenue arrangement on the eventual sale of traded-in gear.

The service creates a complete consumer experience, including:

  • Web development services that create a consumer-facing presence within a brand’s digital world
  • 100 percent free shipping for incoming and sold product
  • Professional evaluation, pricing, photography, product listing of received product
  • Instantaneous digital disbursement of trade-in coupons
  • Best-in-class ski and snowboard tuning services
  • Sales listings actively marketed to consumers through Geartrade.com
  • Optional creation of a parallel digital store on a brand’s own website.

To learn more about “Powered by Geartrade” services, contact partnerships@geartrade.com.