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Brand Watch

Blackcrows Drops Draco Freebird Touring Ski

blackcrows, the iconic French ski brand focused on design-driven high-performance ski products and apparel introduces its latest addition to the world of backcountry skiing...

REI Co-op to open in Beavercreek, Ohio, in Spring

Specialty outdoor retailer REI Co-op will open in Beavercreek, Ohio, in spring 2024. The store will offer an assortment of apparel, gear and expertise...

Glerups Celebrates 30 Years by Introducing Project Zero Waste

Glerups, producers of Danish-designed natural wool slippers and boots, celebrates its 30th anniversary by announcing its Project Zero Waste Initiative and introducing three hues...

DB Equipment AS Certifies as B Corporation

Outdoor travel brand Db announced its certification as a B Corporation as it joins a growing number of companies reinventing business by pursuing purpose...

Arbor Snow Announces Leadership Changes in Sales, Marketing, Products

Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, announced an evolution of...

SCARPA Opens Brand Show with Full Cycle

SCARPA, maker of high-performance footwear for mountain sports, offered outdoor fans in the Colorado Front Range a more curated brand experience and deeper dive...

Sunday Afternoons Unveils ‘The Next Collection’ for Fall 2024

Sunday Afternoons, a leader in technical headwear and accessories, has launched its Fall 2024 headwear line, featuring The Next Collection, which represents a harmonious...

Vimazi Hits the Trails with Pace-tuned Trail Running Shoes

Vimazi, a developer of pace-tuned running shoes, announces the release of its pace-tuned trail running collection. These shoes continue the company’s mission to provide...

Ignik Scores Recognition in TIME’s Best Inventions of 2023

Ignik, an innovator in outdoor heating products, announced its Flipside Heated Bed Cover, was selected as a special mention in TIME's Best Inventions of...

Mountain Khakis Celebrates 20 Years

Mountain Khakis is celebrating 20 years of authentic outfitting. For two decades, outdoorsmen have depended on Mountain Khakis for superior durability and quality craftsmanship,...
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