Outdoor travel brand Db announced its certification as a B Corporation as it joins a growing number of companies reinventing business by pursuing purpose as well as profit and by meeting social and environmental standards that represent a commitment to goals outside shareholder profits. It includes the areas of governance, workers, community, environment and customers.
The certification process is meticulous, and Db achieved a 98.1 score, compared to a minimum requirement of 80.
Founder Truls Braatas said, “Since inception of Db in 2012, our vision has and remains to ‘enable meaningful journeys’. However, the world has changed over the last 10 years, and we acknowledge travel as a conflict we wrestle with on a daily basis. We’ll continue to do everything we can to minimize our impact whilst steadfastly focused on our belief that if we journey out into the world, we’ll come back better people.”
To complete the certification, Db commits to being accountable to all stakeholders – workers, communities, customers, suppliers, and the environment. Tangible steps that have been taken include:
- Transitioned from virgin fabrics to 100 percent recycled and GRS certified.
- 100 percent of products are free from PFC
- 94 percent of all fabrics are Oeko-Tex certified
- Offset more than 100 percent of CO2e emissions it hasn’t been able to cut.
- Db Renewed offering repaired, second-hand products to 64 percent of our customer base.
- Enrolled in a decarbonization program, which is third-party audited and compliant with the company’s Code of Conduct.
- Limited lifetime warranty on the complete product range for Db Black members.
Programs and policies to promote Diversity, Equity and Inclusion and paid community service days.
